Daniele (Lawson) Brown
A Creative Career Spanning 10+ Years
Professional Summary
Visionary, multi-disciplinary Creative Director and Art Director with over a decade of proven success bridging high-fidelity graphic design, multi-platform brand strategy, and entertainment concept art. Expert at leading and collaborating within cross-functional teams, structuring automated design systems, and directing complex creative pipelines from early conceptual ideation to global retail execution.
Education - Otis College of Art and Design
Bachelors in Fine Arts
Major Digital Media, Minor Entertainment Design
"I don't know who you are... But what I do have are a very particular set of skills, skills I have acquired over a very long career."
Graphic Design
Expect strategic, high converting visual systems that push past predictable templates. From multi-channel campaigns to brand identity overhauls, every color, typography pairing, and layout is built with narrative intent. Leveraging innovative tools to deliver bold, culturally resonant assets at scale.
Concept Art
Expect rapid, immersive world building that translates abstract briefs into tangible visual realities. Blending key art, spatial design, and pre-visualization with breaking creative boundaries to craft atmospheric environments, characters, and key moments that captivate audiences.
Creative Direction
Expect high level vision grounded in seamless streamlined execution. Through multidisciplinary leadership, pitch deck architecture, and strategic storytelling, complex concepts are unified into cohesive, end to end creative systems that align and elevate brand presence across every touchpoint.
some of my favorite tools...
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Art & Brand Director
Spearheaded end to end re-brand. Creating identity systems, strategic campaigns, and high-impact visual collateral that elevated organizational online visibility and stakeholder engagement. Directed cross functional creative teams across digital, print, journalism and experiential channels, embedding modern, tech forward workflows to streamline asset production for current events and annual reports, without compromising design integrity. Championed creative strategy, brand governance, and executive pitch architecture to unify narrative storytelling across multiple target audiences.
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Core Competencies: Brand Strategy & Identity Systems · Creative Direction · Cross-Channel Campaigns · Team Leadership · Brand Governance · Workflows · Narrative Storytelling · Art Direction · Web Development
Lead Concept Artist & Designer
Directed concept development for immersive environments, experiential activations, and visual worlds for high profile clients from early ideation through executive pitch. Established modern templates and systems to optomize workflows and visual standards that accelerated iteration and elevated output quality across the creative team. Specialized in bridging brand strategy, spatial experience, and narrative world building to translate abstract visions into high impact illustrations and visual assets.
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Core Competencies: Concepting · Visual Direction · Experiential Design · World-Building · Creative Strategy · Executive Pitches · Narrative Storytelling · Art Direction · Marketing Key Art · Production Design
Senior Graphic Designer
Collaborated with Art, Creative, and PR leadership to develop high-impact, trend-driven creative for a global fashion brand across e-commerce, editorial campaigns, retail, packaging, events, and video. Produced high-volume, high-fidelity visual assets under tight timelines, maintaining a cohesive brand identity across consumer touchpoints while leveraging new tools to scale production. During my employment Fashion Nova was recognized as the most googled brand of 2018.
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Core Competencies: Campaign Creative · Trend Forecasting & Cultural Context · E-Commerce & Editorial Design · Brand Experiences · High-Volume Asset Production · Cross-Functional Collaboration · Social Media Content · Influencer Marketing · Copy Writing · Production Design
Concept Artist & Designer
Developed visual concepts and environmental designs for themed entertainment, hospitality, and experiential events from early sketches to polished concept art. Created compelling visual storytelling assets. Incorporating environments, characters, props, and graphics to effectively communicate ambitious creative visions to key stakeholders.
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Core Competencies: Visual Development · Environmental Design · Experiential Creative · Concept Art and Pre-Visualization · Narrative Storytelling
Associate Designer
Developed visual concepts and environmental designs for themed entertainment, hospitality, and experiential events from early sketches to polished key art. Created compelling presentation decks and visual storytelling/ brand assets, incorporating environments, characters, props, and graphics to effectively communicate ambitious creative projects to domestic and international stakeholders.
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Core Competencies: Visual Development · Environmental Design · Experiential Creative · Key Art & Pre-Visualization · Presentation Architecture · Narrative Storytelling · Concept Art and Design · Photo Manipulation
Graphic Designer
Managed end-to-end creative content across multiple consumer brands and youth product IPs, translating brand identities into multi-channel campaigns across e-commerce, paid advertising, social, packaging, web, retail, and experiential touchpoints. Spearheaded visual development for brand expansions, photoshoots, retail and influencer activations, while balancing fast-paced cross-functional workstreams and daily creative alignment.
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Core Competencies: Multi-Channel Consumer Branding · E-Commerce & Paid Social Assets · Packaging Systems · Campaign Content Development · Brand Expansions · Photoshoot & Influencer Activation Art Direction/ Set Design · Narrative Storytelling · Production Design
Designer
Designed high-impact visual assets, interactive media, and digital campaign collateral for brand creative agency initiatives. Translated client briefs into engaging visual concepts, leveraging rapid iteration and modern design tools to produce social media content, digital touchpoints, UI UX interaces and digital brand experiences under tight production turnarounds.
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Core Competencies: Digital Campaign Design · Social Media Assets · Interactive & Experiential Media · Visual Development · Rapid Iteration · Agency Client Support · Art Direction